The importance of logistics transportation services
The importance of logistics can never be exaggerated enough. Every ecommerce company understands that their path to success is only through an efficient supply chain strategy. Consumers prefer shopping online as compared to physical stores due to the comfort and convenience offered to them. In order to enhance the experience of the users, companies use omni channel marketing . This form of marketing is no longer a transaction, but an experience. With omnichannel marketing, the companies are able to connect with consumers through various channels and offer them a seamless shopping experience. It allows the consumers to buy anything from anywhere, online as well as in stores. Consumers are satisfied with the quality of experience and the convenience offered to them. Some of the biggest ecommerce c ompanies in the industry invest a substantial amount in logistics transportation services in order to ensure that the products reach the destination at the right time. The fulfillment