Brick and mortar stores have been replaced by a large number of e-commerce portals that offer discounted prices and quick delivery. Consumers are increasingly opting for online shopping based on the wide selection of goods they can choose from and the convenience of having those products delivered to their doorstep.
Not many consumers are aware that logistics and supply chain management plays a crucial role for the products to be delivered on time. Online shopping has changed the way consumers perceive the market. Innovative marketing activities and technologies allow consumers to engage with the products and services in a unique and experiential manner.
Amazon.com is a well-known e-commerce portal that allows consumers to make purchases from the comfort of their home, and the products are delivered on time. However, not many consumers are aware of Amazon's logistics and supply chain management team, which makes all this possible behind the scenes. The moment you place an order with Amazon, a chain of events orchestrated by the logistics and supply chain management team causes the product to get picked up from the warehouse and delivered to the logistics partner, who then ensures timely delivery to the customer's doorstep. Amazon experienced supply chain experts make all this seem so easy, but in actuality, it is a series of complex tasks that are seamlessly executed.
