Showing posts with label Omni Channel Marketing. Show all posts
Showing posts with label Omni Channel Marketing. Show all posts

How the Amazon supply chain works

There is so much to learn from the supply chain strategy of the global e-commerce giant, Amazon. Amazon gives a lot of credit to its supply chain and logistics when it comes to its success. In order to gain an insight into how it works, it is important to understand the logistics management in Amazon. Every time a consumer places an online order, Amazon picks up the product from the nearest warehouse, packs it and ships it to the third party. Amazon works with a number of third parties for the timely delivery of the products. It has also invested in warehouses that are established across the length and breadth of the company. These warehouses maintain an inventory of the goods and whenever an order is placed, the product is picked up from there. The Amazon supply chain process ensures higher customer satisfaction by updating the order and responding to the inquiries of the customers.

The customer can keep a track of their product and see how far it has reached. The purpose of Amazon is to reduce the fulfillment time and increase customer satisfaction. It also employs an omnichannel strategy that helps provide the customers with a fully integrated shopping experience through different mediums. Customers can choose to shop from their phone or from the desktop, they will have the same experience.


Advatix is a supply chain expert that offers customized solutions to different clients in the industry. They create an innovative supply chain keeping the client at the forefront and the industry in mind. 

The importance of logistics transportation services

The importance of logistics can never be exaggerated enough. Every ecommerce company understands that their path to success is only through an efficient supply chain strategy. Consumers prefer shopping online as compared to physical stores due to the comfort and convenience offered to them. In order to enhance the experience of the users, companies use omni channel marketing. This form of marketing is no longer a transaction, but an experience. With omnichannel marketing, the companies are able to connect with consumers through various channels and offer them a seamless shopping experience. It allows the consumers to buy anything from anywhere, online as well as in stores. Consumers are satisfied with the quality of experience and the convenience offered to them.


Some of the biggest ecommerce companies in the industry invest a substantial amount in logistics transportation services in order to ensure that the products reach the destination at the right time. The fulfillment time of the orders has reduced bringing the products closer to the consumers from the minute an order is placed. There are a number of third party logistics companies that work with ecommerce giants in order to ensure that the product is delivered at the earliest. Advatix is a supply chain expert that offers customized supply chain management solutions based on the type of industry the business operates in. The experts carry out thorough research and offer solutions that can be easily integrated into the business vertical. They have catered to various clients in the past with their cost effective solutions.


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